Smart Bedding is now Primary.

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Primary.

Complete Bedding Set

Our linen bedding set is the result of an obsession for superior materials and design. It’s for those that want the very best for their sleeping experience.

Complete Bedding Set

  • Description
  • Specs
  • Addons

Pillow Sham Set

Includes 2 pillow sham cases

Quantity

Size

  • Standard
  • King

Our linen bedding set is the result of an obsession for superior materials and design. It’s for those that want the very best for their sleeping experience.

  • 1x - Сolored duvet cover
  • 1x - White top sheet
  • 1x - White fitted sheet
  • 2x - White pillow cases
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100 Night Guarantee

We’re confident you’ll love Primary. If you’re not 100% satisfied, you can return it within 100 days for a full refund.

We’ve completely
reimagined bedding

Our approach has been to improve upon every aspect of bedding. The design, materials, manufacturing, and even how it gets to your door have all been reimagined.

Never make your bed again

This isn’t your standard bedding. We designed Primary Bedding for how people actually use bedding. We found many differences between traditional bedding and how people today use their sheets. We kept what was great from tradition and rethought everything else.

You’ll never wake up to tangled sheets at your feet, never need to tuck in the sheet, never need to realign the duvet and top sheet, and best of all… never make your bed again.

About our design

Made from 100% French linen

We studied every material bedding has ever been made from. It turns out linen is far superior to cotton. It’s stronger, more breathable, lasts ten times longer, and looks spectacular. Our linen is grown in France, the best climate for growing linen.

The best part though is how it only gets better with time. With every use and wash, your Primary Bedding set will only improve in softness. When cotton would be falling apart, our linen is the softest it’s ever been.

About our linen

Direct to you
pricing

By selling directly to you, we’re able to offer our bedding for much less than other linen brands. Traditional bedding companies have large retail markups. Not with us. We remove every middleman and pass the savings directly onto you. We do this without compromising on quality either.

It’s no secret, linen is a luxury good. Step into any bedding retailer and you’ll see a price tag of $600 to nearly $1,000 for a 7 piece set. Primary Bedding is produced right alongside these brands, but sold directly to you.

How we do it

Creating the
best bedding possible

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