Primary.

The Primary story

We’re a team committed to creating the best bedding possible. Since 2013 we’ve been creating products for problems we desperately want solved. We started this journey to build a company we were proud of – one that would stand the tests of time.

We’re a creative bunch that’s constantly looking for ways to improve upon the experiences of everyday life. We value simple solutions, fresh thinking, good taste, transparency, and long term thinking in business and relationships. We’re building to last.