Smart Bedding is now Primary.

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Smartbedding is now Primary.

The Primary story

We’re a team committed to creating the best bedding possible. Since 2013 we’ve been creating products for problems we desperately want solved. We started this journey to build a company we were proud of – one that would stand the tests of time.

We’re a creative bunch that’s constantly looking for ways to improve upon the experiences of everyday life. We value simple solutions, fresh thinking, good taste, transparency, and long term thinking in business and relationships. We’re building to last.

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Meet our team

Marshall Haas

ceo & co-founder

Jon Wheatley

product & co-founder

Jason Cox

operations

Brad Schroeder

cfo

Robby Klein

engineering

Ginny Carpenter

support

Danielle Threlkeld

support
newspaper

Press

For all press enquiries, please contact:
hello@needwant.com

To download logos, lifestyle, and team images:
Click here

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