Premium bedding and mattress thoughtfully designed and honestly priced.
We reimagine basic home essentials. Learn about the design process and beliefs behind our beloved products.More Info
Designed to help you never make your bed again. Superior materials for comfort and lasting quality in a complete bedding package.Go To Shop
Designed to shield against bacteria and be your ‘ahhh just right’ sleep surface. An essential for rejuvenating rest.Go To Shop
We’re confident you’ll love Primary. If you’re not 100% satisfied, you can return it within 100 days for a full refund.